Lurpak, the spreadable people, have just released this billboard ad. There's a huge one on Waterloo station that thousands walk past each day.
We've blanked out the ending, and my question is: if you could complete the sentence, and have thousands read it daily, what bubble of false hope would you like to burst?
I'd love to make first prize being able to use a large tub of paint to change the wording on the Waterloo station ad, but that'd probably get me into trouble…
PS You can find where Lurpak say salvation can't be found here and if you understand what they're talking about, please do let us know because we're slightly confused!
Carl is Publisher and Co-CEO at The Good Book Company and is a member of Life Church Hackbridge in south London. He is the bestselling author of The Garden, the Curtain and the Cross and God's Big Promises Bible Storybook, and also serves as Series Editor of the God's Word For You series. Before joining TGBC, he worked as a journalist and then as a teacher, and pastored a congregation in Hull. Carl is married to Lizzie, and they have two children. He studied history at Oxford University.
